How possible is it to become a black (or foreign) Kpop idol?

Becoming a kpop idol has rapidly become a huge deal among most young kpop fans from around the world. As a result of this, questions keep popping out in forums from all over as young aspirants constantly search the internet for the littlest bit of light at the end of the tunnel to give them hope that their absurd dream is feasible.

Correct me if I’m wrong, but chances are you are currently reading this blog post because

  1. You were just curious to see what my new post was about. Or
  2. You are looking for some confirming hope just like I had suggested earlier.

I have been meaning to write about a topic like this for a while now, but I’ve been putting it off for reasons I too am yet to figure out. Nevertheless, today I’ll be talking kpop, and how possible is it for a foreigner to actually break into the industry.

I love kpop too, I love the sound, the language, and the music style, which is unique, even though it had taken a lot of its foundation from Western and Japanese music.

I’m not really much of the classic fan type in general. Somehow, I’m able to separate the artist from their work, I pretty much just see them for who they are, and that is people, with every single characteristics which makes a person just another human.

This is why I can be interested or in love with a person’s work, but not so much of the person as an individual, at most I respect them.

This habit of mine cuts across all genres and industries.

In the Korean pop music industry, there are bands whose work I love for various reasons,

I think Exo still remains my all-time favorite, I love their music, choreographies, and vocals most especially.


More recent bands for me are Seventeen, Ikon, and NCT. To be honest, even though I know BTS has existed for a while now, their music has only recently started growing on me, thanks to dynamite and some of RM’s 2015 mixtapes, “joke”, and “do you”. Listening to these made me go back to their previous works and actually try to listen to them. As a result of this, BTS has now made its way to the list of bands I respect.


For female groups, it’s currently just Red velvet, and Mamamoo, especially for their vocals and image. I heard a couple of songs from 3ye and Weki Meki, and I think they are also cool too.

How to succeed as a black kpop idol
Red Velvet

Nevertheless, when we are talking about the all-time female Korean pop artist I utterly respect and are humbled in front of, IU takes it all home, without any competition!

So back to the topic,

Is it possible to become a foreign/black kpop idol?

I’m going to try to be as objective as possible here, as a lot of the replies I see people getting from online contributors in forums tends to be overly subjective and emotionally backed.

Point blank, becoming a kpop idol as a foreigner will not be easy by the slightest bit, this is not because Koreans are “racist purists” as I had made a point of in my previous posts How the first black kpop artist failed in Korea and what you can learn from it.

As the younger generation (gen Zs and millennials) grows and with the rapid globalization, this dismantling of racial barriers would become even more so, this would happen not just in Korea, but also on a global level. I mean, if you don’t see BTS, a South Korean boy band which sings 90% of its songs in Korean making a big splash in the west, middle east, and even Africa, as a sign of impending globalism and an acceptance of diversity, I really do not know what else could convince you.

How to become a foreign kpop idol
Chung ha

Becoming a foreign pop artist would be hard, not just because of social resistance par sé, but because of South Korea’s society’s core values and beliefs, as well as your delusional thinking and the social norms you’ve been brought up with in your own native country.

If we are all honest with ourselves, we would admit that 80% of all foreign kpop idol aspirants want to be so out of an obsession with the exotic and a very dangerous “the grass is always greener on the other side” mental approach to life.

As with every other thing in life, our fantasies of what could or should be would be the very thing that ruins us.

*fair use

The purpose of this blog post is to not just serve as a confirmation to the inevitable, but also as an eye-opening food for thought that should make you question your motives, your abilities, your dreams of what you think life would look like for you as an idol, and just life in general.

You should benefit from this even though you do not plan on taking the public route.

Before you jump on the kpop bandwagon and start auditioning to companies, there are possible pitfalls you will need to avoid if you plan on going down this path, as well as certain viewpoints of yourself and the society in general that you may need to revisit if you do not want to dig your own grave.

In this post, I will be dismantling common viewpoints foreign aspirants tend to have of themselves and about Korea and it’s pop society.

The common pitfalls of the “foreign kpop idol” trope

There are reasons why I said being a foreign idol would be hard, some of the basic reasons builds on people’s naivete and lack of research. Now, I am no social expert, neither am I an exclusive insider to the industry, some of my points are just universal common sense, nevertheless since most of the readers of this post would most likely be hot-blooded teens, there Is a good chance of them omitting all the critical details to suit the narrative they want to believe as they get distracted by all the glittering lights and idols.

How to debut as a foreign kpop idol
Red Velvet

But here’s the thing honey,

You are NOT going to be successful because you “stand out”

You’d be surprised how many people think that the moment they step off the Incheon airport every single Korean would be in awe by them and want to take pictures with them because they look so exotic and different from all the “single-faced” Koreans.

You are not going to get magically scouted off the streets, neither are you going to magically get modeling or tv show offers.

Not to say such scenarios aren’t possible, but the chances of that happening on its own are one in a billion. Which brings me to my next point,

You are NOT special, neither do you have the “golden touch”

Just because you could do a few moves, and hit a couple of notes here and there, even if it’s just in your head, and it “feels right”, doesn’t mean that people would be clamoring to have you at their agency.

Like I said before, remember that an agency is also a business, and what do businesses want? Growth, money, and success. You are not just going to be an idol, you are going to be a business, an investment.

You are an independent contractor (an entrepreneur) and your product is your face, your talents, professional skills, and a possible image that SELLS.

Before an agency sees you as a person, they see as an investment.

No business would want to throw their hard-earned limited cash on a venture they think has no future, or on a product that has no market.

This is not to say that as a non Korean, you have no chance in the Korean music business, the world is changing and integrating at a rapidly fast pace, agencies are aware of this, and so are becoming more innovative and inclusive.

Nevertheless, being talented or/and pretty is not enough to get you anyway in the long run. They are a lot of talented and beautiful Korean idols who disappear in less than a year, there are a lot of talented rookies and trainees who never get recognized.

This is why,

Debuting in a group will NOT guarantee you success

A lot of people think that the moment they début, then it’ll just be a smooth sail to the end, but honey, your problems are just beginning.

What’s even baffling, is that a lot of foreign aspirants have this delusional thought of being the most famous, the most sort after, the most favoured of the group they are in because well, they are foreign and exotic, and so everyone should be nice to them and give them stuff on a golden platter.

Everyone wants to be the group leader, main dancer, rapper, vocals, and even visuals. They want to be the most successful and most popular out of the group, they want to be the “golden maknae”, in summary they want a kind of “Suzy and friends” scenario, even if it’s supposed to be an integrated group of equals.

Tips to become a foreign kpop idol

But here’s the thing love, while you came into the group wanting all these good stuff for yourself, so did every other member. And what happens when a group of people have conflicting interests and their own sinister agendas for domination? There would be back biting, sabotage, gossips, quarrels, and sinister gang ups and betrayals, God help you if you are at the receiving end of it all. It’ll far from the sisterhood you had envisioned.

To add some more salt to the wound, there is also a very good tendency of you becoming bitter and hateful when your secret desire to play the role of the favored golden child gets given to another person.

Hatred, envy, a feeling of being inadequate, robbed from, and overlooked would be the very demon that would make your life a living hell, seeping out whatever good or fortune you already have at your disposal.

depression would be your soulmate

speaking of soulmates,

You are NOT going to marry or date the oppa, neither are you going to be best friends with your favorite idols

I won’t even bother going in depth into this, but it truly amazes me how a lot of young female kpop aspirants think that once they get off incheon, they will not only get scouted off the streets, and be the golden maknae, but somehow, their favorite Korean popstar would fall in love with them and they would have a steamy dramatic Korean drama sort of romance.

If you secretly desire and believe such things, then you really have no idea of how the world works and the nature of the Korean entertainment culture.

I kind of feel bad for you.

Never take people’s public image as an absolute truth, as a reality, especially in the entertainment industry. It is called an entertainment industry for a reason.

At this point, I hope your illusions have been shattered,

At this point I hope I have filtered out the real go getters from the delusional wannabes

If you are still willing to continue down this road with me, let me tell what you really need to prepare for, what you really need to have under your arsenal if you are ever going to have any kind success in this industry, because success IS possible.

If you have been paying attention to the streets, you would know it will only be a matter time before a non Asian breaks the industry, we don’t know who it is yet, but it just might be you.

Head on to the next page when you’re ready!

Career girl: getting to the top 10% of the industry

The rise and spread of the COVID-19 will forever remain the most significant event of the 21st century, as it cripples not only the health sectors and institutions at large but also economies. Some experts have already predicted that if the pandemic is not placed under control soon enough, a global recession is inevitable.

Nevertheless, as people are losing their jobs to the pandemic, and individuals and households become financially helpless, I foresee the worst is yet to come, and the true brunt of it all would be felt after the pandemic has exhausted its stay.


With the rapid globalization and the virtual blurring of borders, job security is a stone-age terminology. Whether directly or indirectly, we are all competing against some ‘guy’ or company somewhere else in the world, making it doubly hard to have a secure spot especially when you are in the overcrowded middle (or average) tier of work excellence and distinction.

I wasn’t planning at first to make a post like this one, in fact, it had just been a study I had made on how to get to the ranks of the top 10% who make 90% of the money in the modeling industry which is known for being highly volatile and without much leverage.

Sonia adeka

Today, nevertheless, I plan on sharing with you my observations on what it takes to build a competitive advantage in whatever industry or line of work you’re in to ensure you have more leverage to stay secure and thrive irrespective of the economic circumstances that may arise.

Defining what an unfair advantage is

I learned that you have to establish yourself in an area where there is no one else, then you have to create a need for yourself, build yourself up. While their empire (other people) goes on, slowly without realizing it, build your own little fortress. And all of a sudden it’s too late for them to do anything about it

Arnold Schwarzenegger

You can think of an unfair advantage like a diamond, at first, it is a rough, unattractive, dirty stone hidden below the surface of the earth, in very hard to, sometimes dangerous areas to get to, but as a polished gem, they can be very valuable.


Unfair advantage attracts the money, it attracts the best positions, it is what allows people to become icons in their fields.

Every person, especially those new to a field and is determined to get ahead must, first of all, determine the key issues surrounding success, as well as the general discontent or loopholes in their fields and then build themselves and strategize around those issues.

How can people, especially newbies handle the complexity of such a task? Simplify things, only do things you have to be good at, only do things you are good at!

As the world rapidly shifts from traditional society, more and more women need to take on a more active role on issues that concerns their finances, comfort, and independence in life. Gone are the days when women or anyone at all wishes to depend on a spouse, institution, or government for sustenance and protection especially when their goal is to live an affluent life.

Personal Finance for women
every woman deserves a bit of luxury.
Image copyright of the owner

When it comes to creating a competitive advantage, the goal is to be differentiable, with a commitment to eliminating everything from your core competencies that do not let you stand out, focus on what you do best, then seek the aid of people who do best what you are deficient in.

In today’s world, the gold medal always goes to those who are excellent team players, Masters of networking. Also, see How to climb a social ladder: the rules


The art of creating a competitive advantage

A competitive advantage is a unique and consistent difference in the product you produce and/or the services you render based on your capabilities in delivering superior value to people over long periods of time. It is a unique collection of resources, both mental and physical used to deliver so much appeal to people that they rush to buy, support, or engage with whatever it is that you are “selling” while your competitors wilt in an attempt to leapfrog or keep up with you. LEARNING THE SINISTER ARTS OF FAME FROM THE MODERN MASTERS

What makes a competitive advantage

there are several factors which make up a good competitive advantage, all of which should be uniquely positioned to suit your needs and advantage. The tasks of figuring out what makes us stand out from the crowd should be a lifelong undertaking as only through that do we really become of use to ourselves , society, and field in general. This is our life’s mission.

So what are the building blocks of a good competitive advantage?


It must be unique to you

In other words, it must be something natural to you, before you even begin to have an edge in any field of study, it must be something you are naturally inclined to do. No matter what field or goal you have set yourself up to, you need consistency, attention to detail, and a good nose to be able to sniff out upcoming changes or trends that could potentially influence the future of your field of focus. This is the rule of thumb.

The road to failure, average, or exceptional starts with doing what is most natural to you, be it unconventional. People will come to recognize your difference immediately. Whatever you chose to put together to construct a self, public image, service, or product, must be unique, not just a little different.

Uniqueness is mandatory.

Competitive public image

It must be hard to duplicate

You can rest assured that as soon as your ideas and what you offer is proven to be successful, a herd of “me-too” copycats would rush in like a stampeding herd to follow you, turning whatever you’ve created into a commodity that people cannot differentiate. You don’t want just anyone to be able to do what you do, this is why you must stick to what you naturally do best! Also, see how to TURN YOURSELF INTO AN OBJECT OF FETISH VALUE

It must be distinguishable

If what you do is very much like others, you would have to work doubly hard to get ahead and build an unfair advantage. Just as how you have to strive to keep the initiative, you can not be a copycat yourself, even if it is tempting to copy what other people have successfully done. Focus on finding where you bring value and fame and fortune will find you. “Like a diamond in a rough” remember.


It must be relative in comparison to other people (or competitors)

Practice and become especially skilled at comparing yourself, your team, work, public image, and ideas to other people in your industry. Why? Two reasons

  • what you do will always be compared to other people, general industry and social standards, technology, and so on. Whatever advantage you have is always relative. It is not absolute. People generally do not like change as it involves risks and danger. Personal and professional.
  • A healthy relative comparison skill will help you spot your weaknesses and where you need to improve, it gives you a base standard to aim for.

of course, an unfair advantage is much more than just talents and skillsets, after all, there are numerous talented people all over the world who never get discovered, who are underrated, and live in financial misery. And no one wants that!

We all want to be recognized for our work, sure, not everyone wants to be a “billionaire”, but we all want to be able to afford the finest things of life whenever we like, and not have to worry about the price tag.

Career  competitive advantage

So consequently, I would be releasing series of articles related to this topic.

If you enjoyed reading this article and would want more contents like this, consider subscribing to my blog so you would be notified when similar articles like this get uploaded!

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Here are some of my selections!

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“Holy Grail” TULA probiotic oil-free gel-cream lightweight face moisturizer. $48.00

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How the first black kpop artist failed in Korea and what you can learn from it

Most people would charge the reason why Alex the first black person, however, biracial to debut into the South Korean pop industry’s failure to the widespread racism among the Korean people towards people of African or even none Korean descent. Nevertheless, while this had played a factor, I would argue that it wasn’t a significant factor, at least not as most people would want to see it.

This is Alexander Reid, a regular girl from Kentucky USA. Two years ago she broke the internet as the first black kpop artist, debuting into the South Korean girl group bp Rania as the group’s rapper and leader. Every black kpop fan leaped for joy when it happened. Finally, she had given hope to little black girls all over the globe who had dreams of being on that stage, looking all glamorous and being cheered on by millions of adoring fans

But then something happened, it was reported that she was leaving the group. A lot of people were astounded, “what went wrong?” “I mean she barely lasted more than a year?”
This gave birth to a hack a lot of speculations, “she was kicked out of the group”, “they tried to abuse her”, ” its because Koreans are racist”I could go on all day, but I won’t.

so what really happened? while no one outside the immediate circle of influence may ever truly know what went down between her and her agency, here is my reason why Alex was never fully accepted by the public. and for such reason, her downfall was hastened. let’s face it, in Korea’s entertainment industry, the public holds the real power, not the idol, nor the agency or its head. they are more of dogs with loud barks and no critical bite. 


now you may not agree with everything I say, but you should know that she is being critiqued by universal social and cultural rules, one not peculiar to the Korean or Asian society. it should also serve as a guideline for anyone who plans on breaking into any social group or culture or society. Sadly enough, Alex was painfully naive as she broke numerous rules and made blunders here and there. So where did she make them?

South Korea’s trainee culture

The trainee phase is just another sleek name for the apprenticeship phase. And what happens during an apprenticeship stage?

A young lad or lass learns about his/her trade, knowing the ins and outs, how things are done and most importantly, acquire the necessary skills needed to advance and conquer in such a field. The average trainee spends about 6 hours a day mastering their skills, six out of seven days a week. It is said that one needs to spend 10000 hours practicing intensely on a specific task or vocation for them to gain mastery of such. Therefore if an average trainee spends 6 hours a day, six days a week on their craft, most would likely archive mastery in 2 years and a quarter. Yet a lot of the current kpop stars spent more than this time in the trainee stage.

Here, the trainee is the student and their agency the master/teacher. so just like the traditional apprenticeship system, a teacher is approached by an aspiring student (auditions), hungry to learn and succeed in the trade. the student shows potential, diligence, and teachability to the master who then in turn judges if such student would be fit for his liking and training. oftentimes for the teacher to make such a decision on whether to accept such student, he/she must have believed in such student, his potential and his ability to reap something worthwhile in return from their encounter. so for this, the teacher is willing to sacrifice his time, energy, and if needs be, money to shape and define this diamond in a rouge, their new project, and possibly a masterpiece.the same goes for agencies and aspiring entertainers.However, in a case where such a master is not willing to make any sacrifices on their part as in the case of Alex who never underwent a rigorous apprenticeship phase, the motive of such encounter between her and her agency is in question.

It was noted that Alex could barely speak nor understand Korean, oftentimes she was left out in discussions because of this. All her raps we’re in English, which was very bad as a kpop idol. But I’ll get to that later.

An agency is not only a teacher but also a business, and a business would never put invaluable resources into something they do not believe would be profitable or yield them long term returns.
However, there is a pattern that I’ve noticed in every single kpop artist or any other person working in any field in the entertainment industry in Korea. and that is, any foreigner who tends to stay the longest in their fields are those their agency had put in a lot of work into. for example, blackpink’s Lisa monobam from Thailand Or twice’s tzuyu from Japan.but for every other foreigner who had skipped this phase, they almost always end up being nothing but a passing fancy.
The way to spot an agency who really is interested in keeping a person long term and isn’t planning on using them as a promotional or marketing strategy is by how well that agency is willing to invest in that person.
After reading this, some people might be gloomy as the foreigners who had lasted longer in the entertainment industry are only those of a “Korean looking” descent. Well…
Meet same okyere, a Ghanaian t.v star in South Korea, he has not a drop of Asian blood in him.He also stars in k-dramas, one of my favorite being moorim school or ‘moorim hakkyo’ in romanized Korean.

He is the guy sitting tall with a ray of heavenly light shining on him in the middle of the photo.
He is married to a Korean woman and is pretty much accepted by her family and society.Then we also have the biracial Ahn Hyun Min who is one of South Korea’s most famous male modelHe is half Nigerian and half Korean.So you see, her being black was not totally a situation. But if that wasn’t, then was it….

Alex’s social unintelligence

After the reading the first point, some people may start to point fingers at her agency for not caring for her and being exploitative, fair enough. But first, let’s shift the spotlight back to Alex.
Alex is African-American, brought up in the United States 🇺🇸, and is basically westernized. Being ignorant on her part and knowing only Hollywood and America made her view of the societies around the world impaired, especially that of the Korean society. She failed to realize that what was charming, normal and acceptable in one culture is drastically different from another.therefore, one’s inability to adapt to a different culture or society, absorbing their spirit and mirroring their ways is the highest act of social blunder.
Due to poor training, inadequate research on her part and the part of her agency, she thought she could fit in Hollywood into Hallyu. This is evident in her little charade over the Internet.
no other kpop female artist or aspirants would have dreamt of doing what she did, at least, not in public. She basically signed off the first rule of society, “when you’re in Rome, you act as the Romans do” but this does not mean becoming a Koreaboo like Lana

A Russian girl who changes both her last name and face to look more Korean in other to fit into the kpop world.  this ended up making the International community disgusted. But I won’t be talking about her case as my blog is primarily about people of color, and issues affecting us.
Her thinking she could be her normal black American self at the early stages of her career was just downright stupid, especially when people’s defenses we’re still up concerning this ” foreign invader” to the very heart of Korean culture, of Hallyu.

It is a normal human instinct to be afraid and defensive of something new or foreign. if you were to imposed change, it is always a bad idea to do it all at once. you are bound to stir up resistance!

the second part of this post will feature critical lessons to be learned from her failure and what she should have done differently if she were to have lasted longer in the spotlight.

do you disagree with anything I had said during the course of this blog, share your thoughts and arguments in the comment section below!


“I just want to be beautiful” is something a lot of women tell themselves directly or indirectly each and everyday. “Beautiful” in that sentence could mean untold amount of things, spiritual, emotional, physical, et cetera. But one thing most think about consciously or not, is the physical one. truth be told, most women deep down, maybe even deeper down, dread the way they look. We’d look at the mirror and our flaws immediately catches our attention like a thief.

Some may be wondering why I decided to rant about THIS, this topic about everyone considering modelling. I just want to point out that the “modelling” addressed in this article is not the traditional modelling everyone has come to know about, even if technically this article is based on it. No matter how the modelling world has been criticised for promoting unrealistic beauty standards, and even to some extent diminishing the image of women to a mere walking cloth hanger or mannequin. There is something extraordinary I have come to notice and admire about that industry, which in essence brought about the idea to have this article on the net.


Part of being a true individualist is being WOKE, and not in the modern pop sense propagated by the leftist liberals, which in reality is just another form of selective bias. As an individualist, being “woke” means seeing life or things in more ways or directions than one, undiluted by personal emotions or bias. Without fine tuning information or situation to suit or comply with your already held believes and convictions. In essence, it means being detached, For you can never truly see a picture and its beauty if you are in it!.

I was watching a video on YouTube made by a black model in south Korea. She had gone for consultation, and had the whole experience caught on camera for her viewers. ( for some of you who do not know by now, south Korea is considered the plastic surgery capital of the world, they even had an entire district in Seoul dedicated to plastic surgery clinics and hospitals. That place is Gangnam-gu, Seoul. it is said that 3 out of every 10 korean women have had some kind of work done on them). In korea, unlike the rest of the world, plastic surgery is not something abhor, but it is praised. They would say that if it will make you happier, if it will not hurt anyone, and improve the quality of your life, which it will, then go for it ; they are a lot of privileges to being beautiful.

Anyway, before I get out of line.

When she got to the consultation with the doctor, their conversation wasn’t about how to get a slimmer Barbie looking nose, or one of those trendy body features, their entire conversation encircled how to enhance unique body features.


The surgeon said that models who usually come in for consultations were not really concerned or aiming to look a certain way that is in trend, but how to have more unique features.

This got me curious as to why they were so obsessed with looking more or less different in contrast to other people, I ended up finding out in a nut shell how much uniqueness is praised, sort after even. They don’t have to be “beautiful” in the traditional sense, in this industry beauty is found everywhere, and every look tells a personal story.

Beauty in a sense is constant, never fixed. And it can be created from whatever, it only requires well-trained hands and eyes to be able to spot, cut and refine it like a diamond to bring out something totally authentic on all ramifications to the world!

If you have been sleep reading this article from the onset till now, I plead for your undivided attention for I am about to get into the main message I wanted to pass across today. I am going to be using the lessons I have come to learn from the modelling world to express the message, and hopefully after reading this article, you too would come to see that industry in an entirely new light, and even, maybe, respect it.

No two individuals are alike; their fingerprints, genetic code, and chromosome combinations are all distinct and unique. In reality, “God” created all people to be originals, but we continue to become copies of others. Too often we are so preoccupied with trying to fit in, that we never stand out. We were created to be distinctive, special, irreplaceable, unique. Not normal! not average!

In the modelling world the “normal”, “average”, “common”, “regular”, no matter how “beautiful” plateaus rather rapidly in comparison to others. Do not strive to be accepted, rather strive to be the best version of yourself ever to be in existence. Utilise all your functions and maximise yourself

Great minds and souls know that what they had done or accomplished must never be confused with what they can yet do, they never settle for “great work”.

A lot of people do not know that the title of a “victoria secret angel” is not life long-held. These models, irrespective of their ranking in the industry or if they were once awarded that title, have to fight each year to reclaim that title. If you were awarded that title this year and you slack off, it will be gone by the next year. In Nigeria there is a saying that, “‘I had it before’, is not a property”. In the modelling world there is no room for mediocrity!


One of life’s great tragedies is that the majority of the world’s population is composed of individuals who have negotiated an agreement with mediocrity, signed a contract with the average, and pledged allegiance to the ordinary.

They have resolved never to be more than society has made them to be or do more than what is expected of them. One of the reasons we fail to progress is because of our satisfaction with our present measure of success. But the enemy of great is good and we cannot become what we were born to be by remaining just what we are.

How many people know that models are one of the hardest working people on the planet, they work ridiculously long hours on and off shoot. Because a model’s body is so unnatural it takes greater work to maintain, just like every other artificial thing on this planet. Birds fly, planes fly. But the plane requires more attention, maintenance and a constant stream of engineers to keep it working fine and prevent it from crashing, but how much of these does the bird need to keep it at max performance?

A model’s body is an animate version of the sketches made by designers on their drawing books, and if you’ve ever seen a fashion illustration you would know that the image depicted is in no way close to the image of a real woman.

Their job is to bring fantasy to life, to become not only the artist of their body, painting their image to soft sell the ideas of the designer, they are the work of art themselves. They  have no room to slip up, for a slight detour is enough to throw them off track

Can we be entirely free in this world? I don’t think so because nothing is free. Even though advertisers try to sell to us that we can get something for nothing, we are still paying for it one way or the other. Even the air you breath is not free, you still have to pay back to nature by breathing out carbon dioxide. try owing nature by refusing to breath out and watch you debt suffocate you to death!


We cannot be entirely free to do what we want, when we want, where we want it, with whom we want it. Freedom always has a price, because the action of one person restricts and influence the freedom of another. We all need each other to survive, and you were not created for just yourself only. Why did I say this? Because in order to fulfill your unique assignment, you in turn have to be unique yourself. You can’t  stand out if you are just like everyone else, the only way you can truly make a difference and a contribution is to embody everything you are, then bank on it!

5 ways to instantly turn yourself into a brand that SELLS!

Milking it dry till there is nothing left but an anorexic cow ( pun unintended).

Today I’m not telling everyone to jump into the modelling band wagon and start auditioning for casting roles, But rather that you leave this site with the mindset that uniqueness should be coveted.

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5 ways to instantly turn yourself into a brand that SELLS!

There are many famous people who have risen to untold levels of fame and success from considerably nothing all over history. Using basic principles of marketing, sales, and self-development to give them an edge over the rest of their competitions. As a human living in the world’s society, you will always be in competition with other things/people to achieve what you desire the most. Be it the environment, your mindset, people, and even fate itself. However, you must learn to outmaneuver all of these, if you ever want to have what it is you desire.

Marketing, selling and self-development are closely related, and Value development requires a little bit more marketing and selling of yourself to have an above-average advantage. Before I go any further, I need to emphasize to both my old and new readers the same thing I’ve been sounding out for so long; value is an illusion that can be created by anyone with wits.

The trick, however, is not to get marketing, sales, and self-development mixed up. Though they may be related. They play distinct yet specialize roles.


Your public image and the message you pass across to society is too important to be left in the hands of other people, or the worst society itself. No matter how good of an intention they tend to portray. Marketing is everything. And a strong marketing can greatly bolster your unfair advantage over other people far more than beautiful bodily features would ever do you BECAUSE you can always find another pretty younger face. If good looks are your greatest personal advantage over the rest of your competitors, then sadly it is not good enough ( even in the areas of love and professional scene), It just isn’t a strong enough advantage. At least in the long run.

in our current times, beauty is no longer a rare and inaccessible fit anymore; a bit of makeup here, plastic surgeon there, some good cloths and, the right attitude and you’re it. literally, anyone can be beautiful.

History has shown that people who are good at manipulating their public image to not only court attention but also pull crowds towards them have the greatest advantage at the end.

If the business world has taught me anything, is that money and everything good always goes to wherever the crowd is. When starting out, your goal shouldn’t be the perks that could be gained as quickly as possible. Do that, and you would be building a house of cards.

To create a structure that last, you need a network and strong a follower base. These people, and not a fortune, will catapult you to wherever you want to go with ease.

Learn from the bible, seek first the kingdom of God and all other things shall be added abundantly unto you.


We live in an age of brands and buying ( buying into ideas, trends, movements, etc. often without critical thinking). No longer is selling (skills and whatnot) king.

Branding is putting a name on a product (you), that earns a reputation over the years because it stands for something of “value”.

Branding pre-sells you to the public and shortens people’s hesitation to gather round you and buy what you’re selling. Remember people of your type (or the image you portray) would always gravitate towards you.

A brand has a clear image and can be easily identified by your audience. It is like a red-hot iron pushed on the side of a cow’s hide, it does not come off.

Another synonymous word to brand is a reputation. If you and I believe it that beyouncé is the best female vocals in the world (even when in reality, it is far from the truth) then that my friend, is the truth.


For high performing individuals, branding is similar to setting the standards in their “industries” for whatever it is they want to be recognized for. Branding and standard-setting are both similar and yet different. Beware of mixing up the two.

To set a standard you have to pick a particular reputation you want to be associated with and what it is that you offer (be it knowledge, a way of life, a new movement, or trend).

Whatever you do, your primary job is to link your name and what you’re trying to sell to the public with a special meaning, it doesn’t always have to be a rational one.

Most people will jump on the bandwagon of whatever ever is cool, adventurous, even rebellious for the time.

that special reputation; the rake, the rebel, the imp, the genius, the daredevil, the siren. whatever it is. It is what you want to be inserted into your audiences’ minds.

Your ultimate marketing strategy is to have your name synonymous with whatever category you’re trying to create for yourself.


Setting a new standard when creating a brand requires focusing all efforts to areas that will present the best advantage for you and what you are offering.

It also means picking an area where if you can dominate and win in easily, or the fastest, you can then win in every other subsequent area.

No matter how much we do not like to think about it, we have very limited time on earth, and our time per day, even more so. You can’t spend all your time trying to be strong and win in every area, you will burn out and end up not really exploiting your full potential, your competitive advantage.

Resist the urge to fall into the life of a jack of all trade, multi Tasker, master of none!

You must be extremely frugal and ridiculously selfish about what you chose to expend your time and efforts on. Even if our school system has pre-programmed us to pay more attention to areas we clearly lack strengths.

Learn to economize and mass your resources at areas you have the greatest advantage in life; the 80/20 rule. Whenever you feel you are getting caught up in tasks, remind yourself this, God gives you a bear, life throws at you hares. It is your job to decide which to chase after.

the concentration of force and singularity of purpose is critical for success, with either up and coming people or professionals.

To become world-class you have to pick one thing to focus on, and not a long list of wishful.

Never try to sell your talents or what you offer to the wrong crowd, it’ll be like pouring water in a basket!

And it’ll throw you out of balance.

Naive rookies would want to sell to everybody their ideas, talents, or services. They want to identify with everything and everyone because they feel that they might miss out on big opportunities if they don’t.

The problem with accepting everything from everyone, and trying to be everywhere is that it dissipate your resources (time, energy, money, sanity).

Such wild actions will only throw you into all too many directions and prevent you from actually becoming a leader in anything, and a leader is the only position you should aim at.


Positioning is about a special kind of focus. This kind of focus is at aiming at a psychological target in the mind of your ideal target or audience.

Focus positioning is not only for products advertised on T.V to customers.

Focus positioning is about aiming at the thinking of your most important people and ignoring the rest.

Focusing is about appealing to the emotions of the people at whom you are aiming at. Although focusing the mind is not easy, but without it, you will waste precious time, and wastefully burn up cash and everything of real value at your expense.

You need to pick a narrow, focused target because what you are trying to accomplish is very difficult.

Your goal is to fit yourself in the mind of your prospective audience as a particular thing. But the tricky thing about mind positioning is that it is done not by you but in the mind of your audience, all you can do is to influence.

If you haven’t noticed by now it is much harder to influence people to your own will and let them act willingly in your favor, than it is to coax or force them to bend to your advantage.

This is hard, especially to people who are yet to comprehend people’s behavior. Your goal in positioning is to make your targets think you are the one and only, irreplaceable. Even if in reality it is far from the truth. This is critical not only in the career and social world but even in the world of romance.

positioning requires two things in order to be potent, an ideal target (customer, audience, person), and a competitor (either offering similar or the same thing as you). People are always comparing things, either consciously or unconsciously.

It’s like I’ve always said, as long as you are in this world, in society, you will always be in competition with someone who wants what you want, and as well, people who would want to stop you at any cost.

Uniqueness, even the illusion of it, is your money cow.

But beware that there is a fine line between, authentic genius, and utter stupidity.

Be watchful of the latter!


Choosing your ideal target is probably going to be not only your biggest task but your most difficult one as well.

I will share with you the tip of the iceberg for this topic since it’s a broad one, sequels would follow hereafter (next week or so), so subscribe to keep up!

Begin by first focusing on a narrow set of people, who would have everything to gain from you and what you’re bringing to the table, and not the other way around.

There is a saying that “he who holds the resources, holds the power”.

But I would paraphrase this as, “He who holds what everyone wants, has the power, and calls the shots”.

This is also applicable to you!

When you are picking your target, make sure you have what is it in their psyche that they are looking for. Your primary targets are the ones who need your strengths. Everyone is interdependent in this world. True brutal independence is a romanticism.

The greats know that to build a strong base for themselves, is to leave people who are inaccessible and focus on those who can be moved by them. This is the wisest path to follow.

You cannot win or seduce everyone over, on the other hand, you must hunt down those who would respond positively to build your foundation and create an avalanche momentum. Your ideals are the ones who would best respond to you.


Recall that your objective is to make your product so appealing to your ideal target that they rush to buy whatever it is you are selling to them.

So ask yourself, “what exactly can I do to make whatever I’m selling wildly compelling?, what is it that will get people excited?, will it save me time if I should focus mainly on that to reach my ultimate objective? “Just what is it exactly that would get people panting for more?”.

Discovering your value proposition is definitely not intuitively obvious, and it shouldn’t.

If people can clearly, objectively define it, it becomes banal and looses its seductive lure.

Additionally, it opens you up to critiques who would want to rain on your parade by proving that you all not all that, damping down whatever image you created.

Its either that, or you’d be faced by copy-cats, who would turn whatever you bring to the table into a commodity, something cheap and easily gotten.

Although your value has to be seen, especially by your targets, it shouldn’t, however, be easily explained. See learning the sinister arts of fame from the Modern Masters

Even though what you offer shouldn’t be obvious to other people, it should be, however to you.

You can’t wield a weapon to the maximum level of exploitation if you do not know what it does, and what it could do.

Your goal is to create an image that sells itself. And how do you do that?


  • Be clear about what you want to pass across to the public, to your audience. “Explain what it is you are trying to do”, is not what you want to hear from people after coming out. As the more, you try to talk about your work, or worst, explain it. The less alluring it seems. You want to be able to draw a clear-cut, high-definition, 4D image in your head about what is it you are about.
  • your value proposition should save you time, money, as well as energy. Because you know if you can successfully sell in that area, it will sell the rest of what you have to offer by itself.
  • It has to be compelling enough to get people’s attention and keep it long enough for them to get hooked or sold. Your value has to be something that your target really needs in their lives, but are yet to get it. Be it a chance to leave out their most authentic selves through you, a chance to be adventurous, a chance to play the knight, the rebel, a chance to identify with something larger than life, etc.
  • your value shouldn’t be at the mercy of fleeting things; physical looks or maybe even, finances.
  • It must be something that can be improved and made better than it was before, something that can be grown; idea, talent, lifestyle, movement, etc. After you crafted your first compelling version that was successful, DON’T STOP THERE!, why? because somebody, somewhere out there is struggling just like you to make a previous success, or idea obsolete.

because this topic is so broad, I will break the marketing segment into sequels to make the articles short and concise. Next time, I will stress on how to:

  1. soft sell to your targeted audience
  2. create the perfect mind positioning message
  3. create a calendar and an action plan for yourself
  4. how to economize your resources to the best of your advantage against other people.
  5. how to create an ideal target checklist